Optimize Front End for Faster Magento Store

Harold K. Lively

Magento performance improvement regularly concentrates on server-side optimizations like choosing a good hosting company that values performance, configure cache, database optimization, etc. The most precisely enhanced back end won’t adjust for an ineffectively streamlined front end that leaves the customer waiting while various scripts and huge unoptimized images download. Let’s look at a few ways Magento business owners can enhance the execution of their website’s front end. Minify And Concatenate The unoptimized website has an increased loading time as it can have a number of JavaScript and CSS files to load. The browser needs to make lots of trips to the server and back that can keep the customer waiting for too long resulting in jumping off the customer to the competitor’s website. It’s obviously better to join JavaScript and CSS files together in a procedure called concatenation, which can considerably decrease the number of trips. You can likewise utilize the built-in JavaScript and CSS options in the menu to link your store’s files. Third-Party Extensions While numerous extensions accessible for Magento are useful and prompt for an enhanced shopping experience, however, these modules are not using the best coding practices to fit appropriately with the rest of the codebase. This issue can adversely affect your website’s performance and can require a lot of custom development to enhance, which can be a costly and time-consuming process. It is suggested to review the extension code in detail before integrating it into your store to enhance its performance. Image Optimization Images are an essential part of any product page, however, the bigger they are in size, the more time they take to download. That is not an issue for the customers shopping on high bandwidth broadband networks, however, it can affect the shopping experience of mobile clients and customers with low bandwidth connections. Ensure that your store conveys the correct image size for the screen size of the customer’s device. Ideally, your theme should do this for you. If not, modify your theme so it uses the best practices for offering responsive images. Many images have information which is of no use to the customers that includes EXIF headers and metadata. Strip all that extraneous metadata and compress images for smaller sizes. Disable the Unused Extensions Using extensions can improve the shopping experience for the customers however having numerous extensions on the website can again increase the loading time of the website. Hence, it is suggested to disable the unused extensions to cut down on the number of resources loading for each page. Modules can either be disabled directly from the Magento administrator or from system XML files for Magento speed optimization. Remember that in some cases, disabling a module from the store administrator will not prevent the entire module from loading. Removing the module through edits to the store XML is typically the best bet. To give shoppers the best experience, Magento developers should focus on both the back end and the front end of the website. Front end optimization includes other popular practices like fewer server requests, enabling prefetching, improving the speed with a CDN and caching, using a minimalistic framework, etc. Front end optimization is an easy win for eCommerce retailers and their customers and ignoring the front end optimization may lead shoppers to decide your store just isn’t worth their time.

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