Google’s Core Algorithm Update is Here – The Facts & Advice!

Harold K. Lively

On August 1, Google announced its latest core algorithm update, which created a massive disturbance across the global digital marketing industry and the web based businesses. The WebmasterWorld forum has been flooded with various queries regarding the impacts of the update and who gets affected with it. And the prime reason for the confusion is Google told already that there is nothing anyone can do to fix the website and save it from getting hit. In fact, the website owners must stay focused on making a great experience and make the websites useful for end users To clear the cloud from the confusion prevailing among the global business owners and the digital marketing experts, we’ve closely understood the update and would like to share with you some facts and advice about the steps to be taken to save the websites from getting hit with the latest Google update. What is the Update? Google makes various updates every year, often more than one per day. Most of the Google updates (Penguin, Panda, Pigeon, Fred, etc.) are launched to improve users’ experiences by addressing the specific faults that the users may be facing while browsing across the internet. For example, in the case of Penguin, it was link spam and in the case of Pigeon it was local SEO spam. All Google updates come with a specific purpose, so is the Google Core Update. As far as I understand, with my experience in the digital marketing industry, a core update is a tweak or a change to the main search algorithm itself, one between 200 and 500 ranking factors and signals. For me, it means that Google has slightly tweaked the importance, weights, order or values of these signals. This may be the reason why Google isn’t officially describing what changed without revealing the secret sauce. The best way to decode the core update is to imagine 200 factors listed in order of importance. Imagine if Google changes the 53 random factors. Of course, this doesn’t seem easy to understand and decode, but that’s a good way to think about a core update. Who Gets Impacted With Latest Google Core Update? Google Core Update is global, which implies to websites of every niche and type. This means all websites (Desktop or mobile-friendly) are vulnerable to this update. However, according to the research conducted on the update and the surveys, we’ve found out that there seems to be a focus on medical and health niches, financial websites along with entertainment and gaming niches as well. We wanted to be sure about the details and cross check the information we’ve found online so we contacted with Google and got a response from them too. Speaking with our team members, Google spokesperson said “Google has released a latest, broad core algorithm update, similar to the various updates several times per year. The guidance for the latest Core update remains just like the previos one in March this year.” Adding to his statement, the spokesperson said further” Websites that want to do better on virtual world, must focus on good content and user experiences. Of course, this may seem the same, traditional answer, but that’s what Google’s dream is.” Advice To Stay Secure From the Update! Our in-house team of SEO experts conducted a survey and collected some data from over 3-domains that were impacted by this update. We’ve categorized all the websites for better your understanding. Keep in mind that most of the affected websites belong to the medical and health space. Google’s Core Algorithm Update is Here – The Facts & Advice!The update has been launched to improve user experiences, encouraging the website owners to use the better content and making websites more useful for the end users. As told above that there is nothing much we can’t do about the latest update, so what we can do to stay secure? Google has been suggesting the global website owners to keep improving their websites, make better content, use better navigation and images, make a better overall user experience and ultimately, the next update will fix everything. Here’s what you should be doing: Understand why the irrelevant web pages are at the top. Wait! The search results may change during the next update. Study why users find top websites to be more relevant. Take some time to study the SERPs and try to identify why Google thinks that a user may prefer a top ranked site.

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