9 Ways How Mobile App Technology Aiding Companies to Succeed in The Ecommerce Industry

Harold K. Lively

In simple words, E-commerce business is the online presence of a store that runs business transactions over the internet. With an expanding internet audience, the development of e-commerce business has shaped the online shopping behaviors of both customers and retailers. With a smooth customer experience, it opened new opportunities for corporate expansion and growth. In the 1960s, business products/services were initiated online trading, which offered advertising features. Since 1994, online business growth has advanced considerably with the advent of stable shopping networks. Today, the e-commerce business market has been widely adopted by clients and their trust has increased. Today, companies are investing actively in technology to add digital features to their online shop. Also, mobile application development is booming to engage today’s Smartphone users. Mobile applications have enabled companies in the Smartphone-led market to meet the requirements of customers digitally. Not only have the invention of mobile apps changed the eco-commerce environment, but they have made shopping simpler for consumers. The mobile app represents an important solution for customer capture. Mobile Apps and E-commerce Businesses Mobile apps helped companies’ more than mobile / desktop websites to reach the e-commerce market. According to Statista’s study, shopping ranks among the most increasingly rising categories of mobile apps on the basis of the user time spent in 2017. Shopping applications made the highest profits, with the user sessions rising by 54% over the year. Mobile applications for e-commerce have an important part to play in meeting customer satisfaction and providing a shopping-centered experience. The special unified features in mobile apps help to provide multi-device and multi-channel experience for your e-commerce business. Advantages of mobile apps effect to your e-commerce business 1. Deeper analytics A mobile app helps you to better understand the preferences and activities of your customers. It gives you profound empirical reports, describing user knowledge and shopping decisions. This helps to improve your marketing strategies and business tactics. 2. Amazing innovations E-commerce applications are specially equipped with custom user-friendly features. Easy-to-search products and filters, for example, that can reduce results to a certain price range, are highly user-accessible, helping customer interest and accelerate revenue 3. Multi-layer security system User details and information about the online payment through credit/debit cards, PayPal, Google Pay, etc. are of great importance for the protection of users. Mobile applications must be safe and the risk of cyber attacks must be minimized. It helps build customer confidence with multi-layer security. 4. Standardized complexity Ios devices offer an advanced interface with features like search bars, quick navigation, available items, and different forms of payment. 5. More interactive An innovative mobile device interface makes an amazing user experience. The intelligent UX / UI design increases the instructiveness of your mobile apps. This allows you to use prospective shoppers longer, which increases your chance of shopping more. Mobile applications provide an impressive user experience for your target market and influence you to shop more. 6. Extremely convenient Users can simply download Mobile Apps from the App Store (iOS users) or Play Store (Android users). An e-commerce app conveniently enables shoppers to shop wherever and anytime, so having one will increase your business profits. 7. Lowers down the cart abandonment rate Mobile apps support lower below the cart abandonment prices. According to statements published by Bayard, the cart abandonment rate on a website is about 68 percent while it is merely 28 percent for mobile apps. 8. Loyalty integration Integrated coupons/rewards in apps increase the loyalty of your customers. Transactional Tiered Rewards, Scratch and Win, Referral Rewards, Coupons, Spin to Win, VIP Rewards, Action Points, Digital Stamp Card are some of the loyalty features used by e-commerce businesses to attract customers. 9. Retain customers To inform your applicators of recent offers, sales, discounts, etc, you can readily send push notifications. It was found that a large number of customers can be attracted by notifications addressed by username. It increases the conversion rate and retention of customers. 38 percent of users returned to an app more than 10 times through notifications in the most recent statistics. Conclusion The advancement of e-commerce has encouraged business while offering new consumer prospects with a significant sales growth opportunity. The development of mobile apps has dramatically increased revenue through an outstanding, user-friendly strategy in an e-commerce environment. Users like shopping with mobile applications now, because they are easily accessible, easy to use and time-saving. It is a good time for business owners to invest in the creation of mobile apps to meet the technology needs of the consumer, brand awe and competitors.

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