Inspire Your Website Audience with Up-to-Date Content This is a well known fact that a lot of content in the web is just crap. Sometimes it is wrong or annoying and at other times it is either substandard or poorly presented. Being a business owner you cannot afford to turn away your audience with content they find irrelevant or of poor quality. Then how to keep your audience engaged? A study conducted by a reputed market research company reveals that most of the consumers are inspired by content that are fresh and convey something new. Moreover, the research findings also confirmed that some people search for content that makes them feel good, i.e. something that they can emotionally connect with. Now the thing is how to maintain a highly-functional and high performing website that consumers want to visit again and again. How to know what inspires them and what makes them feel good? How to keep content always up-to-date? Choosing the right content management system (CMS) Having a content management system would allow you to easily create and modify digital content from one single interface. With so many options around it may be tricky for you to zero in on the right one for your business. Understanding your audience Use your web analytics to understand your audience’s browsing behaviour – what they are searching for, what made them stay longer on your page, etc. By identifying their behaviour patterns you would provide them exactly what they want. Also visit social media channels to learn about the trending topics so that you know what your audience would prefer. Keeping your content fresh and interesting Now that you know what your audience wants, make your content interesting and engaging with visual contents like images, videos, infographics or animations. But at the same time you have to ensure that by adding visual contents you are not compromising with your site’s loading speed. Users do not prefer slow loading websites and abandon it for some other. Ensuring security and performance of your website Still you might be pondering about choosing the right CMS for your business! Well it depends on your business needs altogether. It is very much necessary for your business site to be secure so that the customers you have engaged and retained do not hesitate to share their data with you. When it comes to security Drupal is the popular choice as it has enterprise-level security and as your business grows you can scale it as per your needs by hiring a Drupal Specialist. Drupal is optimized for speed and hence you can give better user experience to your audience who visit your site for fresh content.